The importance of Odds Shopping across Sportsbooks

  • Updated

Odds Shopping

With sportsbooks’ ever-increasing efforts to ensure long-term profitability and sustained success, it is more important than ever to understand the utility of odds shopping.

Sportsbooks are increasingly adjusting their listed odds to improve their chance of profitability and limit what bettors can earn. They are businesses, after all. As such, odds shopping is a crucial factor in being a more successful bettor in the online sports betting era.

Over the long term, only an extremely small percentage of people will be profitable through betting on sports. There are a number of factors that go into this, but one of the primary ones “juice,”which is officially called vigorish.

This is the (-110) that you see after a spread, and it’s the reason you win $9.10 on a standard $10 spread wager.

However, those numbers in the parentheses and even the spread numbers themselves (as well as other lines, such as money lines and totals) can vary from sportsbook to sportsbook, making it imperative that you explore all of the options available to you in order to maximize your long-term profitability.

After all, you’d rather win more money betting on sports than less money when your bets are successful, and this is crucial for that effort.


Sportsbook Loyalty

Many sports bettors are loyal to certain sportsbooks for a few reasons. These include but are not limited to:

  • Downloading one sportsbook first.
  • Enjoying the user experience of a certain sportsbook over another.
  • Seeking to gain rewards or VIP status at a certain sportsbook

While these reasons are understandable, being loyal to sportsbooks and failing to utilize odds shopping can hinder your long-term success with sports betting.

Again, though sports betting is a recreational activity for a vast majority of bettors, when money gets involved it’s still better to be smarter with regard to your funds than reckless.

Odds shopping and limiting your sportsbook loyalty is a great way to maximize your outcomes.


In the world of sports betting, the fun of predicting game outcomes and potentially winning big can be truly captivating. However, it's essential to remember that responsible gambling is the key to a safe and enjoyable betting experience. 

Share this article

Was this article helpful?