When betting on sports, two of the most important factors to consider are:
-Where is the public?
-Where is the smart money?
Using The Action Network's betting and dollar percentages, you can find the answer to this question for every game.
To find out where the public is (so you can go contrarian and bet against average Joe's, who lose more often than they win -- remember: the house always wins), you want to focus on the Bets column on our Live Odds page. This column represents the percentage of betting tickets on each side. The higher the percentage of tickets, the more public backing that team is receiving (a good benchmark is 65% or more).
Unlike other sites who provide stale, delayed data from 1 sportsbook, we pool our percentages in real time from 7 different sportsbooks.
To locate sharp action, you want to focus on the Money column for football and basketball, while also comparing it to the Bets column next to it. The goal is to look for "low bets, higher dollars" situations where a team is getting a higher percentage of money despite receiving a smaller percentage of betting tickets. This is an indication that the big, sharp wagers are coming in on this side.
The ultimate goal is to consider the betting and dollar percentages together in order to locate games that combine the best of both worlds: contrarian (against the public and with the house), and also on the same side as sharp bettors who win at a high rate.